Recovering and recycling does not only mean taking care of the product at the end of its life that has been purchased by the consumer, taken for example home, used its contents and then thrown away.
This is the traditional concept of a product that must be sent for recycling, but consumers do not see other types of waste that are generated to produce that packaging.
For example, the supports of the labels that are applied to products continuously generate waste that we can define as non-consumer but production waste.
As Tiziano Polito tells us about an initiative carried out by the American company Avery Dennison, which will recover waste from adhesive materials that it places on the market in eight European countries in first half of 2021.
470,000 tons: This is the volume of label media produced in Europe in 2019 according to the consultancy AWA.
Only a third of this amount is recycled. The backs - called by some "liner" or "protector" are used to convey the label, called "front", then become waste once the label is applied to the product.
For several years the producers of adhesive materials have been proposing to recover them in the context of programs that respond to a circular economy approach. Avery Dennison is one of them.
The American manufacturer launches, with AD Circular, a new recovery and recycling project for European countries. With an expected start in the first half of 2021 in France, Spain, Belgium, Poland, Denmark, Sweden, Germany and the UK, the program will involve other European countries in the second half of the year.
The project concerns the recovery and recycling of the paper support and the plastic film.
To carry out the project, Avery Dennison uses a simple system: companies have a Web application to plan their waste collection. It also provides them with useful data in the form of analyzes and certificates, quantities of recycled materials, quantities of CO2 emissions avoided, etc.
Automatic translation. We apologize for any inaccuracies. Original article in Italian.