Bandai Namco will start a new production facility

Is the earth threatened by an alien attack? Don’t worry we have the robot “Gundam” that will defend us. Designed by Japanese designer Yoshiyuki Tomino, the plastic toy is particularly popular in Asia, giving the manufacturer, bandai Namco, regular growth in sales and production, with values approaching 150 in 10 and 15.73 million pieces sold in 2018.

The company’s project is to conquer new markets such as the European and American markets and that is why it is planning a film, made together with the Hollywood film studio Legendary Entertainment,that can push sales in these two macro areas.

To support this ambitious marketing project, an expansion of the multicolored plastic robots manufacturing plant in the city of Shizuoka, near Tokyo, has been planned, with an increase in production of about 40.

The plant will be built on an area of 1500 square meters. 6 new injection presses will be installed at a total cost of several tens of millions of dollars.

Since its debut, the Gundam robot has been sold in about 500 million units,numbers that bode well looking at the new European and American markets.

At first his commercial fortune could not be seen, indeed the toy had been opposed as a bearer of a fighter’s soul but morally pacifist.

In fact, at the turn of the 80s the market was pervaded by the exploits of the super heroes, invincible,who attracted children for their characteristics.

Over time, a more humane configuration and technology that is more understandable and close to children’s lives has made it enormously successful.

 Automatic translation. We apologize for any inaccuracies. Original article in Italian.