Friday, 26th march 2021 | rNEWS
Marco Arezio - Consulente materie plastiche - rNEWS: Bocconi University Launches a Project on the Circularity of Fashion

Attention to the circular economy is no longer a concept shouted at in street demonstrations, but it is a reality now assimilated by states, politics, industry and especially finance, which evaluates as risky investments those granted to companies that operate outside the concept of circularity.

Even the university sector has moved to analyze closely and in a scientific way, the supply chains, the companies and the consequences of industrial behavior on the circularity of the sectors, one of these is that of fashion as told by the Milanese university.

The SDA Bocconi School of Management and Enel X launch the Monitor for Circular Fashion A cutting-edge project in Italy that will give life to the first Report on the circularity of the fashion sector .

Monitor for Circular Fashion wishes to involve in the project a representative cross-section of the Italian fashion sector along the entire supply chain, in collaboration with the sustainability consultancy Eco -Age.

Candiani Denim, Dedagroup Stealth, Intesa (IBM Group), Manteco, RadiciGroup, Save The Duck, Vibram, Vitale Barberis Canonico, Vivienne Westwood, YKK, are some of the protagonists of the sector who have already joined and actively contributed to the observatory.

This community of companies chosen as front-runners of sustainability and circularity in the Italian fashion sector, has already started a virtuous path to discuss opportunities and challenges of circularity. In particular, the activities focused on sharing good practices to identify or develop new concrete and measurable solutions of circularity.

One of the most important issues is that of the fundamental role of transparency and traceability of the supply chain as a tool to give substance to the claims of sustainability and circularity towards all stakeholders , including consumers.

In September 2021 a Report will be published that will show the macro-trends of the sector; will measure the ability of fashion companies to apply the principles of the Circular Economy throughout the supply chain; it will highlight best practices and gaps, and finally propose an ambitious plan on how to integrate circularity in one of the major Italian export sectors.

The Report will be based on an innovative methodology for evaluating circularity, developed by Enel X with the know-how of the research team of the SDA Bocconi School Sustainability Lab of Management for the identification of circularity indicators in the fashion sector.

A circular approach allows you to radically change the take-make-waste paradigm, thanks to the application of five circular business models (Sustainable input, Life extension , Recycling and Reuse, Product as a Service, Sharing Platforms) to ensure that products and materials are kept in use for as long as possible, redesigning the production, logistics, distribution and consumption methods with the aim of making the most efficient use of resources as possible.

The move to a circular system will continue to accelerate the movement of the global economy towards a sustainable future. The Monitor for Circular Fashion will adhere to the calls to action for circularity at a global level, in particular by supporting key initiatives such as the UNECE project "Enhancing Transparency and Traceability of Sustainable Value Chains in Garment and Footwear sector" and the European Union action plan for the "Circular Economy Action Plan".

“The scientific approach is essential to enhance and grow the numerous pilot projects in circular fashion. With the Monitor for Circular Fashion we want to support companies in measuring circularity performance, identifying the main KPIs for each circular fashion business model.

In the open dialogue with Institutions and Policy Makers, the Circular Fashion Manifesto will give voice to the best practices of the Italian fashion system ", says Francesca Romana Rinaldi, Coordinator of the Monitor for Circular Fashion at SDA Bocconi School of Management Sustainability Lab.

"The Circular Economy is at the heart of Enel X's strategy" - added Nicola Tagliafierro, Head of global sustainability at Enel X - "Thanks to the opportunities for sustainable businesses that it is able to generate, and which have allowed the Enel Group to position itself as a leader in public services in the Dow Jones sustainability index.

For this reason we have decided to make our experience and know-how available to support one of the most important and strategic Italian industries, with the goal of making the sector increasingly circular and an example for the global market. "

I am very excited that Eco-Age is playing a strategic role in this revolutionary project and in involving new stakeholders in this alliance between SDA Bocconi and Enel X, to place Italy at the center of the global debate on sustainable fashion ”, concluded Livia Firth, co-founder and creative director of Eco-Age.

Automatic translation. We apologize for any inaccuracies. Original article in Italian.

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