The American company Kraft Heinz is studying the production of fiber cups that can be reusable or recyclable compostable and that can be inserted without problems in the microwave.
The company aims to make 100% of its packaging recyclable, reusable or compostable by 2025.
Kraft Mac & Cheese , a proprietary brand of Kraft Heinz Co. based in Chicago , announced that it is developing and testing the first recyclable fiber-based microwave cup. Upon completion of testing, the brand will launch a new Kraft Mac & Cheese Shapes variety later in 2021 using the new cup and new design.
According to a press release from Kraft Mac & Cheese, the fiber-based microwave mug currently under test is microwave safe and it has the same dimensions as the other packaging currently offered by the brand.
The brand also reports that it is eliminating the plastic label on this package through new direct printing technology. The company says the intent of the design change from plastic to fiber is to reduce the use of plastic and be both recyclable and compostable in industrial composting plants.
Kraft says it is working with external partners to certify and incorporate appropriate recycling labeling to help consumers know what to do with packaging.
The company adds that this innovation supports Kraft Heinz Co.'s goal of becoming a more sustainable company. The company has a commitment to make 100 percent of its packaging recyclable, reusable or compostable by 2025.
by Megan Smalley